Optional Story- ATX Fashion Week

 FOR IMMEDIATE RELEASE
 April 17, 2016

Gabrielle Gibson              

MC 1313       

gag71@txstate.edu
Luxe Apothetique
201 W 2nd St.
Austin, Tx 78701

                                Austin Fashion Week Creates Local Synthesis 

        Austin, Texas April 17th 2016. This year is Austin Fashion Week’s 8th anniversary. With events held all around Austin, both private and public, there is plenty of options for fashion-forward entertainment. 

      One local store Luxe Apothetique, stands out with their attempt at fusing fashion, food and local artist. The company decided to team up with Cru Wine Bar to host a brunch in-store called “Turn Down for Brunch”. The event not only cross-promoted the two companies but involved several local artist from around town. Austin Fashion Week is a chance for companies to join together and showcase their local goods.

    The company has been around for over 25 years. Luxe is known for not only having local clothing but also having high-end apothecary products and featuring local artwork.

Ke'leigh Sapp, Store Manager

Ke’leigh Sapp the store manager of the downtown location said this is her first fashion week with the company. She shared what she feels the event means for local businesses. 

Mina Akerman, employee

“We had the event today to get more involved with the local fashion community and we cross-promoted with other local businesses, like Cru and Barbecue Wives. This sets us apart because of the fact that we are a local shop promoting local artist,” Sapp said. 

One employee, Mina Akerman, has worked for the company for a year and gave her opinion on what she thinks the company brings to fashion week. 

“I think it brings people and vendors together. Its a good opportunity for other companies to represent who they are, and for local businesses to showcase what the are about,” Akerman said. 

Though the store has hosted several events, there has never been a brunch themed event,  making this the first of many to come.

Barbecue Wives 

Catherine Stiles, is the owner of the handcrafted bloody mary mix company, Barbecue Wives. In each one of her handcrafted bottles of bloody mary mix is a picture of a “Barbecue Wife”, but in order to see it the customer has to drink some/all of the mix. 

“My bloody mary mix is handmade, no additives, though it’s labor intensive it is worth it. The bottles are double-sided with a secret drawing on the inside of each. I sell my mix at my husbands local barbecue joint, Stile’s Switch,” Catherine said. 

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